Social Commerce and B2B Trade,christian louboutin france
As social commerce has started to gain traction particularly for consumer products and in localized markets questions are beginning to arise as to whether it is suitable for global trade. Doubters assume that social commerce does not make sense for cross-border transactions because the relationships between parties are not strong enough and may even be competitive to the point that social elements cannot be a key factor in a purchasing decision.
In fact,Christian Louboutin, social commerce for international trade makes great sense because it mirrors real-world activity in the same way that social commerce among consumers leverages recommendations among friends. Those familiar with global trade understand that recommendations and suggestions coming from business relations are some of the most important drivers of business decisions. Going further,Christian Louboutin Pas Cher, even the activity conducted by business relationships without the intention of serving as a recommendation can have a great impact on a buying decision. Trade professionals work this way because they use social proof as a way to avoid making bad or risky decisions.
For example,christian louboutin france, the first thing a buyer looking to import a new product from overseas will do is check out what his or her network knows about the product. This is the fastest way to find out where the product can be found and who is making it. This is the exact same social commerce type of activity that a consumer would take when purchasing a product. By nature, people leverage their network to make decisions.
Most people saying the social commerce won work for global trade take the view point that competitors won share information. While this is certainly true, it assumes that everyone involved in a particular product line are competitors. That is simply not the case. People in the same industry share information all the time, which is the basis for social commerce. The internet has made it simple for a regional buyer of backpacks in California to communicate with a buyer of the same products in Australia. They meet at trade shows, share tips and information over drinks,scarpe hogan, and have little problem with helping each other improve their business. It is not a stretch to think that social commerce for trade will move toward group buying where importers of the same product in different regions will help each other gain price advantages by cooperating on a group purchase.
Naturally, the main barrier for social commerce in trade is the concern about competition. This is certainly the case in many aspects of trade and of course volume buyers competing in the same market would not help each other through social commerce. That said,hogan vendita, even in competitive areas there are purchasing decisions where social commerce makes sense. For example,mbt schuhe, companies selling appliances in the same region don compete when it comes to purchasing the cardboard packaging for their products. These types of items don provide competitive advantage and therefore are suitable for a social commerce type of activity. There are many cases,scarpe hogan, such as in the automotive industry, where competitors on the sales front actually cooperation in particular production areas.
His social commerce activities will be influenced by those he already trusts. His online network has already been carefully created so that social commerce is simply an extension of his existing online activity.
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